Alpha for Marketing Teams
Develop a deep understanding of consumers and get rapid feedback on their evolving needs, wants, and preferences.
Turn customer feedback into actionable insights
Get more than just data: Get to insights faster. Features like response quality screening, data analytics, sentiment analysis, and visualizations help you learn quickly and take action.
Level up your market research methods
Built-in research guardrails means non-research teams can source valuable, defensible insights.
Validate marketing decisions
Get always-on access to real consumers, so you can test ideas before introducing them to the market. Reduce the risk of a new campaign, put your best brand forward, and prepare for a product splash.