Access the data you need when you need it
Alpha delivers the consumer insights that product, strategy, insights, and research teams need to make data-driven decisions and activate innovation across their organizations.
Solutions by Role
Professionals across the business benefit from on-demand insights.
Incorporate consumer feedback, speed up product development, and make smarter product decisions.
Connect your large-scale research with a rapid, iterative approach to recognize the benefits faster.
Validate new concepts and continuously disrupt markets to stay ahead of the competition.
Develop a deep understanding of consumers and get rapid feedback on their evolving needs, wants, and preferences.
Gather feedback to help understand the "why" behind customer preferences and behaviors.
Use consumer insight to uncover new markets and facilitate learning across your organization.
Must-reads for innovative teams
Solutions by Industry
Industries of all shapes and sizes are empowered to keep up with the speed of disruption.
Use Alpha to gain empathy for consumers, better understand their needs, and bring desperately-needed innovative solutions to market.
Reinvent your insurance offerings and launch products that address real market and consumer needs.
Remove the guesswork and create financial products that address the varying needs of all demographics.
Media & Entertainment
Connect with consumers, stay ahead of the market, and ensure your entire strategy is connecting with new viewers.
Anticipate the needs of tomorrow’s members and find ways to engage and grow new membership.
Tackle the challenges facing CPG today: new technology, evolving product offerings, and shifting generational preferences.
Learn what drives customer behavior in-store and online, where to place your retail bets, and how to transform customer experiences.
Gather customer preferences, wish lists, and insights before development even begins.