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Northwestern Mutual uses Alpha to de-risk decisions; gets customer insights in half the time


Often times with research, it takes weeks or even months to get results back and have them synthesized. With Alpha, it’s literally two days.” – Kimberly Tzeng, Senior Product Manager


Kimberly Tzeng, Senior Product Manager, uses Alpha to get customer insights within days

Charles Worman, Senior Director of Website Marketing, uses Alpha to gain confidence that he's building the right products and features


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