“To me, the big Alpha benefit is truly the speed at which I can get answers in a reliable and accurate way. It’s changed the way I work as a product manager. As a product manager, you have to sell your story and offer founding evidence. In the past, that evidence can sometimes be just your opinion and how well you can pitch that opinion.
But with Alpha I’ve been able to truly have a foundation of understanding for my customers, and I can speak more honestly to what my customers need rather than my own personal bias.” — Ken Holladay, Senior Product Manager, Jane.com