As you create a Test, you can add or select other pertinent information as well about your target audience, any existing graphical assets that you already have, or branding limitations.
Alpha takes the heavy lifting of research out of your hands so that you can focus on prioritizing assumptions and driving smarter product decisions faster. You do not need to submit requests for intensive surveys into Alpha. In fact, we recommend that you follow a simple rule of thumb: submitting a new Test into Alpha should not take more than 90 seconds!
Remember, Tests on Alpha run within days, not months. You’ll have plenty of time to iterate or build onto past Tests, so don’t worry if it’s not perfect the first time around.
To understand how Alpha turns your plain-English Test into data, you can check out our Agile Research Methodology.
After Alpha executes your Test, you will be notified that data and insights are ready for you to review. Depending on the Test, there may be an interactive prototype that was created, as well as a variety of data types and formats available, such as the following:
Quantitative data, which employs larger sample sizes, and typically more breadth of user feedback. This includes:
- Charts of multiple-choice survey responses
- Open-ended survey responses
Qualitative data, which employs small sample sizes, and typically more depth of user feedback. This includes:
- Unmoderated user videos
- Moderated user interviews
- Phone interviews
- In-person interviews
You can cycle through data in the full details of the Test, and highlight any individual chart or asset that you believe to be particularly insightful. For some data types, you can also segment by audience or cohort.