As you create a Test, you can include any pertinent testing information (such as branding limitations, further information about your target audience, etc.) in the ‘Additional info’ section. You can also attach any existing design assets that you already have so they can be used for testing.
Alpha takes the heavy lifting of research out of your hands so that you can focus on prioritizing assumptions and driving smarter product decisions faster. You do not need to submit requests for intensive surveys into Alpha. In fact, we recommend that you follow a simple rule of thumb: submitting a new Test into Alpha should not take more than 90 seconds!
Remember, Tests on Alpha run within days, not months. You’ll have plenty of time to iterate or build onto past Tests, so don’t worry if it’s not perfect the first time around.
After Alpha executes your Test, you will be notified that data and insights are ready for you to review.
Depending on the test, there may be a prototype created and used within the testing environment in order to illustrate your product more clearly to users (learn more about Alpha’s prototyping capabilities here!).
The Test results will include mixture of quantitative and/or qualitative data. The quantitative data typically employs more breadth of user feedback by way of larger sample-size surveys, while the qualitative data employs more depth of user feedback by way of unmoderated user videos and/or moderated interviews (including full transcriptions!).
Alpha determines which type of data to use based on which will best answer your test question. For example, if the question is more user discovery focused (i.e. ‘How do users feel about virtual reality gaming?’), a series of focused survey questions would effectively answer that question. Alternatively, if the question is more usability focused (i.e. ‘How easy or difficult is the checkout flow on my website?’) – unmoderated user video data would effectively answer that question (so you can actually see how users interact with your product!).
You can cycle through data in the full details of the Test, and highlight any individual chart or asset data point that you believe to be particularly insightful. Highlighting a data point (by clicking the ‘star’ icon) will make that data point appear in your shareable report.