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Alpha Client Stories

Clients use Alpha’s on-demand insights platform to rapidly explore new markets, validate growth opportunities, and build better products faster.


Cambia uses Alpha to create an engine for innovation

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Northwestern Mutual uses Alpha to de-risk decisions

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Alpha enables Ad Council to get a pulse on the consumer landscape

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Alpha enables to cut discovery time in half

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"We'd be lost without Alpha. It pushes us to think harder about what consumers really want and why."

Julie MacKinnon,

Director of Strategy at AARP

"Conducting customer discovery at scale is a huge challenge. Alpha's platform is the most robust and versatile solution I've ever seen."

Bob Dorf,

Best-Selling Innovation Author

How Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively

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How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

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How Alpha enables Aetna’s digital teams to optimize product KPIs and run 100+ experiments per year

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How Truveris validates new features and drives user engagement for its award-winning app

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