See the results of our survey of 250+ product managers on best practices in 2019


Achieve meaningful business outcomes.

Alpha's platform powers digital transformations and delivers growth for companies across all industries.

Alpha enables to cut discovery time in half

"To me, the big Alpha benefit is truly the speed at which I can get answers in a reliable and accurate way. It’s changed the way I work as a product manager. As a product manager, you have to sell your story and offer founding evidence. In the past, that evidence can sometimes be just your opinion and how well you can pitch that opinion.

But with Alpha I’ve been able to truly have a foundation of understanding for my customers, and I can speak more honestly to what my customers need rather than my own personal bias."

– Ken Holladay, Senior Product Manager,


Alpha powers LendingTree's 
data-driven product decisions at scale

“We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. According to Battle, Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively than before.


"We'd be lost without Alpha. It pushes us to think harder about what consumers really want and why."

Julie MacKinnon,

Director of Strategy at AARP

"Conducting customer discovery at scale is a huge challenge. Alpha's platform is the most robust and versatile solution I've ever seen."

Bob Dorf,

Best-Selling Innovation Author

Case Studies

Case Study: How Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively

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Case Study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

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Case Study: How Alpha enables Aetna’s digital teams to optimize product KPIs and run 100+ experiments per year

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Case Study: How does Truveris validate new features and drive user engagement for its award-winning app OneRX?

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Learn more about how Alpha 
can increase your KPIs.