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Alpha powers LendingTree's data-driven product decisions at scale
“We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. According to Battle, Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively than before.
"We'd be lost without Alpha. It pushes us to think harder about what consumers really want and why."
Director of Strategy at AARP
"Conducting customer discovery at scale is a huge challenge. Alpha's platform is the most robust and versatile solution I've ever seen."
Best-Selling Innovation Author
Case Study: How Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively
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