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Cambia uses Alpha to create
an engine for innovation


Research is changing tremendously because consumers are changing tremendously. Since using Alpha, we’ve injected customer research into every step of our development.” – Nicole Cathcart, Director of Innovation


Nicole Cathcart, Director of Innovation, uses Alpha to incorporate customer research throughout product development

Sean Karbowicz, General Manager of Cambia's MedSavvy, uses Alpha to validate product ideas with consumers


See how Alpha can enable your organization to be
customer-centric at lightspeed.

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