Case Study: How Alpha enables teams to make smarter product decisions more cost-effectively


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Why do product teams need to master rapid prototyping?

Nis Frome

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the...

What are the best product management guides?

Mike Fishbein

The field of product management is constantly evolving, making it ever more difficult to stay ahead of the curve. There’s more than a few ‘Definitive...

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Data-Driven Product

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How can product managers build rapport with engineers?

Michael Bamberger

One of the most difficult aspect of building successful products is communication and decision making across and within teams. These communication challenges are most pronounced...

Why are large organizations quickly adopting a focus on UX?

Mike Fishbein

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has...

Why do product teams need to make the case for minimum viable experiments?

Nis Frome

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers...

What are the major product management trends of 2015?

Mike Fishbein

What does it take to be a successful product manager? What exactly do product managers do on a daily basis? What are the latest trends...

What are the best product management books?

Mike Fishbein

Product management is grounded in learning, so it makes sense that reading is a critical aspect of keeping up with trends. On our podcast, This...

Why do products need a story?

Nis Frome

I’m often approached by young, aspiring entrepreneurs who ask some variation of the following:  I’m interested in starting a company in [Industry] that does [Laundry...

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