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How do you hook your customers?

Nir Eyal

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait....

What are the best practices for user onboarding?

Nis Frome

User onboarding is one of the hottest topics on UX right now, and for good reason. The critical period immediately after a user trials or...

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What is the difference between MVPs and experiments and why does it matter?

Thor Ernstsson

We’ve talked about MVPs extensively in this blog, but an often overlooked point is that they are only one component of a much larger framework....

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