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Why are we launching a new podcast called “This is Product Management”?

Mike Fishbein

When we interviewed product managers for our 2015 Insights Report, we learned that they face many challenges daily, from navigating internal politics to coordinating with...

Why are large organizations quickly adopting a focus on UX?

Mike Fishbein

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has...

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Why do product teams need to make the case for minimum viable experiments?

Nis Frome

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers...

What are the major product management trends of 2015?

Mike Fishbein

What does it take to be a successful product manager? What exactly do product managers do on a daily basis? What are the latest trends...

What are the best product management books?

Mike Fishbein

Product management is grounded in learning, so it makes sense that reading is a critical aspect of keeping up with trends. On our podcast, This...

Why do products need a story?

Nis Frome

I’m often approached by young, aspiring entrepreneurs who ask some variation of the following:  I’m interested in starting a company in [Industry] that does [Laundry...

Why do you need qualitative insight and how do you get some?

Nis Frome

In the context of the big data revolution, I’ve overheard numerous suggestions that we can automate and commoditize user insight and feedback. But while we...

What are the most common pitfalls of user tests and product concept experiments?

Michael Bamberger

The merits of experimentation and testing have been proven in virtually all contexts of business. From manufacturing to marketing to hiring practices, there seems to...

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