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What are the best product management books?

Mike Fishbein

Product management is grounded in learning, so it makes sense that reading is a critical aspect of keeping up with trends. On our podcast, This...

Why do products need a story?

Nis Frome

I’m often approached by young, aspiring entrepreneurs who ask some variation of the following:  I’m interested in starting a company in [Industry] that does [Laundry...

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Why do you need qualitative insight and how do you get some?

Nis Frome

In the context of the big data revolution, I’ve overheard numerous suggestions that we can automate and commoditize user insight and feedback. But while we...

What are the most common pitfalls of user tests and product concept experiments?

Michael Bamberger

The merits of experimentation and testing have been proven in virtually all contexts of business. From manufacturing to marketing to hiring practices, there seems to...

What are the keys to successful products in the new era of business?

Nis Frome

There’s one resoundingly simple reason for why most products ultimately fail: no one wants them. But those of us constantly advocating for user testing and...

How can product teams validate demand with prototypes?

Steven Cohn

Enterprise product managers know that continuous improvement is critical for modern digital products. Just look at the evolution of the iPhone home screen if you...

How do you hook your customers?

Nir Eyal

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait....

What are the best practices for user onboarding?

Nis Frome

User onboarding is one of the hottest topics on UX right now, and for good reason. The critical period immediately after a user trials or...

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