Case Study: How Alpha enables teams to make smarter product decisions more cost-effectively
How do product teams leverage user feedback to get organizational buy in?
As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect... read more
How frequently do product managers run experiments and ship new features?
When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and... read more
What future role will brokers have within insurance marketplaces?
Every year, dozens of eager startups emerge to ‘reinvent’ the insurance marketplace, believing that a direct-to-consumer model will eventually displace brokers. And for good reason.... read more
How do you kill a bad product idea?
When you look at your roadmap, how confident are you that the products and features on it will be successful? Furthermore, how confident are you... read more
How can product teams embrace high-velocity decision-making?
In his latest letter to shareholders, Amazon’s CEO, Jeff Bezos, distinguished between two corporate operating models: Day 1 and Day 2. The former requires an... read more
Introducing: Prioritization, segmentation, and video transcriptions
One of the greatest challenges facing product management is how significantly workflows differ from organization to organization. My team works hard to understand those differences... read more
What does it mean to operate in “Day 1” every day?
In the last three years, we’ve powered countless experiments and generated tens of thousands of user insights for Fortune 500 product teams. Time and time... read more
Why do (seemingly) great product ideas fail?
Building a product is a lot like playing with blocks as kids. Back then, we barely had a grasp on the English language, much less... read more