Case Study: How Alpha enables teams to make smarter product decisions more cost-effectively

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How do product teams leverage user feedback to get organizational buy in?

Linda Escobar

As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect...

How frequently do product managers run experiments and ship new features?

Sam Henick

When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and...

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What future role will brokers have within insurance marketplaces?

Milos Peluffo

Every year, dozens of eager startups emerge to ‘reinvent’ the insurance marketplace, believing that a direct-to-consumer model will eventually displace brokers. And for good reason....

How do you kill a bad product idea?

Mike Fishbein

When you look at your roadmap, how confident are you that the products and features on it will be successful? Furthermore, how confident are you...

How can product teams embrace high-velocity decision-making?

Joe Bayley

In his latest letter to shareholders, Amazon’s CEO, Jeff Bezos, distinguished between two corporate operating models: Day 1 and Day 2. The former requires an...

Introducing: Prioritization, segmentation, and video transcriptions

Yair Aviner

One of the greatest challenges facing product management is how significantly workflows differ from organization to organization. My team works hard to understand those differences...

What does it mean to operate in “Day 1” every day?

Mike Fishbein

In the last three years, we’ve powered countless experiments and generated tens of thousands of user insights for Fortune 500 product teams. Time and time...

Why do (seemingly) great product ideas fail?

Michael Williams

Building a product is a lot like playing with blocks as kids. Back then, we barely had a grasp on the English language, much less...

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