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The company revolutionizing the American healthcare industry uses Alpha to gain empathy for consumers and bring desperately-needed solutions to market. read more

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in... read more

In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge... read more

Everyone knows that trying to squeeze a doctor’s visit into a lunch break can be a nightmare. Even if you’ve filled out your health and... read more

As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect... read more

When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and... read more

Every year, dozens of eager startups emerge to ‘reinvent’ the insurance marketplace, believing that a direct-to-consumer model will eventually displace brokers. And for good reason.... read more

When you look at your roadmap, how confident are you that the products and features on it will be successful? Furthermore, how confident are you... read more