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Great product teams understand that consumer preferences are rapidly changing. Building successful products means chasing a moving target: what was true yesterday may not be... read more

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of... read more

Every year, we survey 150+ digital product managers to benchmark and highlight their activities, preferences, and perceptions. It’s been an honor to watch the industry... read more

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split... read more

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,... read more

The company revolutionizing the American healthcare industry uses Alpha to gain empathy for consumers and bring desperately-needed products to market. read more

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in... read more

In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge... read more