Forbes: How Alpha helps the Fortune 100 innovate at the speed of startups

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Case study: How Alpha enables Aetna’s digital teams to optimize product KPIs and run 100+ experiments per year

Joe Bayley

The company revolutionizing the American healthcare industry uses Alpha to gain empathy for consumers and bring desperately-needed solutions to market.

How do you define and source an audience for user testing?

Claire Gerson

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in...

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How do decision makers think and experiment iteratively?

Elizabeth Quispe

In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge...

Can chatbots be used for effective patient engagement?

Joe Bayley

Everyone knows that trying to squeeze a doctor’s visit into a lunch break can be a nightmare. Even if you’ve filled out your health and...

How do product teams leverage user feedback to get organizational buy in?

Linda Escobar

As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect...

How frequently do product managers run experiments and ship new features?

Sam Henick

When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and...

What future role will brokers have within insurance marketplaces?

Milos Peluffo

Every year, dozens of eager startups emerge to ‘reinvent’ the insurance marketplace, believing that a direct-to-consumer model will eventually displace brokers. And for good reason....

How do you kill a bad product idea?

Mike Fishbein

When you look at your roadmap, how confident are you that the products and features on it will be successful? Furthermore, how confident are you...

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