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Many brands use the Super Bowl as an opportunity to launch new campaigns and introduce new spokespeople. However, Verizon’s tack this year is damage control.... read more

Bumble’s choice of Serena Williams as the star of its new ad campaign may connect with Super Bowl viewers, but a new report from Alpha,... read more

Alpha Betas, the first initiative to launch out of our experimentation team, is an exciting new program and community for entrepreneurs and thought leaders. Qualified... read more

Companies that want to become truly consumer-centric may just need to get out of their own way and let their innovators innovate. While product management... read more

Alpha, the on-demand user insights platform, today announced the findings from its annual Product Management Insights Report, highlighting the powerful role product managers can play... read more

Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds... read more

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. The whims of... read more

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. To... read more