Alpha appoints Rob Holland as new CEO

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What are the most common pitfalls of user tests and product concept experiments?

Michael Bamberger

The merits of experimentation and testing have been proven in virtually all contexts of business. From manufacturing to marketing to hiring practices, there seems to...

How can product teams validate demand with prototypes?

Steven Cohn

Enterprise product managers know that continuous improvement is critical for modern digital products. Just look at the evolution of the iPhone home screen if you...

How do you hook your customers?

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait....

What is the difference between MVPs and experiments and why does it matter?

Thor Ernstsson

We’ve talked about MVPs extensively in this blog, but an often overlooked point is that they are only one component of a much larger framework....

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