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What are the best product management guides?

Mike Fishbein

The field of product management is constantly evolving, making it ever more difficult to stay ahead of the curve. There’s more than a few ‘Definitive...

How can product managers build rapport with engineers?

Michael Bamberger

One of the most difficult aspect of building successful products is communication and decision making across and within teams. These communication challenges are most pronounced...

Why are large organizations quickly adopting a focus on UX?

Mike Fishbein

Today, you’d be hard-pressed to find a corporation that doesn’t hold user experience (UX) at the core of their business strategy. Harvard Business Review has...

Why do product teams need to make the case for minimum viable experiments?

Nis Frome

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers...

What are the major product management trends of 2015?

Mike Fishbein

What does it take to be a successful product manager? What exactly do product managers do on a daily basis? What are the latest trends...

Why do products need a story?

Nis Frome

I’m often approached by young, aspiring entrepreneurs who ask some variation of the following:  I’m interested in starting a company in [Industry] that does [Laundry...

What are the most common pitfalls of user tests and product concept experiments?

Michael Bamberger

The merits of experimentation and testing have been proven in virtually all contexts of business. From manufacturing to marketing to hiring practices, there seems to...

How can product teams validate demand with prototypes?

Steven Cohn

Enterprise product managers know that continuous improvement is critical for modern digital products. Just look at the evolution of the iPhone home screen if you...

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