Category: Tips & Tricks

What’s left to test once your product is in the market?

Bob Dorf

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed...

How do product teams leverage user feedback to get organizational buy in?

Linda Escobar

As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect...

Corporate
Innovation

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Data-Driven Product
Management

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Prototyping &
Experimentation

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What are the critical strategies and tactics that every product manager must know?

Nis Frome

There has long been an ongoing struggle to quantify and define core product management practices. For a variety of reasons, the product management role differs,...