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Category: Report

Why Are Consumers so Hungry for Meal Kit Delivery Services?

Mark Pivinski

Meal kit delivery companies, such as Blue Apron and HelloFresh, make it easy for people to cook high quality meals at home. Customers get new...

The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

Jamil Siam

The “last mile” mobility revolution promises to make the experience of getting to and from work better than ever before. Bird, an electric scooter startup...


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Data-Driven Product

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Experimentation &

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Are Consumers Hungry for Domino’s New Loyalty Program?

Mike Fishbein

With loyalty programs exploding in popularity across everything from fashion brands to coffee chains, it was only a matter of time before pizza companies went...

Andy Warhol’s 15 Minutes Are Up, Say Super Bowl Ad Watchers

Tom Burg

With a current hot retrospective at the Whitney Museum, you might think that Andy Warhol is back and buzzworthy. At least that’s what Burger King’s...

Pizza Hut Bets on Beer Delivery, But What Do Consumers Think?

Mike Fishbein

Pizza Hut is a 60 year-old brand that operates 16,400 retail locations in more than 100 countries worldwide. But its scale hasn’t stifled innovation. The...

Verizon Makes a Super Apology but Consumers Block That Call

Tom Burg

Many brands use the Super Bowl as an opportunity to launch new campaigns and introduce new spokespeople. However, Verizon’s tack this year is damage control....

Serena’s a Super Bowl Star But Did Bumble Fumble?


Bumble’s choice of Serena Williams as the star of its new ad campaign may connect with Super Bowl viewers, but a new report from Alpha,...

Experimentation over Internal Politics: The Product Managers’ Wish List for 2019


Alpha, the on-demand user insights platform, today announced the findings from its annual Product Management Insights Report, highlighting the powerful role product managers can play...