Customer-Centricity


As the consumer revolution reshapes industries, how can brands build for the future?

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of...

How Do You Disrupt Your Assumptions Before They Disrupt You?

Shawna Lent

Most companies, whether it’s a Fortune 100 organization or a 50-person startup, are faced with the same problem: How do you account for what your...

Why Letting Innovators Innovate is the Key to Becoming Customer-Centric

Anuraag Verma

Companies that want to become truly consumer-centric may just need to get out of their own way and let their innovators innovate. While product management...

How do organizations build tech products that customers love?

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of...

How do design sprints lead to better product decisions?

When we looked back on the 2,000+ experiments that product teams have run on Alpha, we noted some of the challenges that they first had...

Can product managers be too busy to talk to their customers?

Whether managing the hottest new tech-laden gizmo or a decades-old industrial product, I can’t imagine any product manager willingly coming up short on customer feedback....

Why do organizations win when they put users at the center of product development?

Benjamin Martinez

Product teams strive to stay up to date with market trends and ensure they’re in tune with the customer for whom they’re building products. But...

How do you hook your customers?

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait....