Case Studies


Case study: How Alpha enables LendingTree to improve speed-to-insight and make smarter product decisions

Joe Bayley

The pioneer of digital lending marketplaces leverages Alpha’s on-demand consumer insights platform to scale experimentation and become a consumer-insight-driven organization.

Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

Nis Frome

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely.

Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster

Joe Bayley

The company revolutionizing the American healthcare industry uses Alpha to gain empathy for consumers and bring desperately-needed products to market.

Can chatbots engage distracted consumers in healthcare?

Joe Bayley

Everyone knows that trying to squeeze a doctor’s visit into a lunch break can be a nightmare. Even if you’ve filled out your health and...

What future role will brokers have within insurance marketplaces?

Joe Bayley

Every year, dozens of eager startups emerge to ‘reinvent’ the insurance marketplace, believing that a direct-to-consumer model will eventually displace brokers. And for good reason....

Is the Chase Sapphire Reserve the perfect credit card?

Milos Peluffo

Last year, credit cards generated an impressive $163 billion in interest and fees, a number that is only expected to grow in 2017. Yet despite...

What do users think of LinkedIn’s website redesign?

Milos Peluffo

Did you notice something new about LinkedIn lately? If so, you probably got updated to the professional network’s completely redesigned version. The company is leveraging...

What did we learn after running 2,000 experiments for Fortune 500 product teams?

The ‘Lean’ movement has taken the corporate world by storm, but there are still countless barriers for product teams that seek to adopt its experiment-driven...

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