Category: Best Practices

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of... read more

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split... read more

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,... read more

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in... read more

In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge... read more

When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and... read more

In his latest letter to shareholders, Amazon’s CEO, Jeff Bezos, distinguished between two corporate operating models: Day 1 and Day 2. The former requires an... read more

In the last three years, we’ve powered countless experiments and generated tens of thousands of user insights for Fortune 500 product teams. Time and time... read more