Category: Best Practices

According to Kevin Kelley, a futurist and New York Times Bestselling Author, “Every 12 months we produce 8 million new songs, 2 million new books,... read more

Product management is reaching maturity and unifying around proven techniques and best practices. That’s the overarching takeaway from the recent Mind The Product, the world’s... read more

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants... read more

Most product leaders and managers don’t have the luxury of starting from scratch. Rather, they’re responsible for improving and growing legacy products with existing customers,... read more

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of... read more

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split... read more

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,... read more

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in... read more