Category: Best practices

How do design sprints lead to better product decisions?

Nis Frome

When we looked back on the 2,000+ experiments that product teams have run on Alpha, we noted some of the challenges that they first had...

Are your product management processes creating more problems than they solve?

Mike Fishbein

Insights from interviews with product leaders from Intercom, Drift, InsightSquared, and Betterment

Corporate
Innovation

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Data-Driven Product
Management

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Prototyping &
Experimentation

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What’s left to test once your product is in the market?

Bob Dorf

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed...

What are the best quotes about leadership from the podcast, This is Product Management?

Benjamin Martinez

Workshops, guides, and tools can get product teams excited about experimentation and lean methodologies, but unlocking the organization’s full potential requires C-suite involvement. To continuously...

Can product managers be too busy to talk to their customers?

Bob Dorf

Whether managing the hottest new tech-laden gizmo or a decades-old industrial product, I can’t imagine any product manager willingly coming up short on customer feedback....

How do product teams leverage user feedback to get organizational buy in?

Linda Escobar

As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect...

What does it take to rise from product manager to product leader?

Mike Fishbein

Over the years, there’s been a lot of insight (and conjecture) as to what sets elite product managers apart from the pack. There’s a wonderful...

What are the best quotes about rallying stakeholders from the podcast, This is Product Management?

Benjamin Martinez

In our annual report on the state of product management, we learned that product managers believe that they spend too much time handling a key...

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