Case Study: How Alpha enables teams to make smarter product decisions more cost-effectively

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Category: Best Practices

How do you personalize products in the digital age?

Nis Frome

According to Kevin Kelley, a futurist and New York Times Bestselling Author, “Every 12 months we produce 8 million new songs, 2 million new books,...

What are the actionable insights from Mind The Product, the world’s largest product management conference?

Nis Frome

Product management is reaching maturity and unifying around proven techniques and best practices. That’s the overarching takeaway from the recent Mind The Product, the world’s...

Digital
Transformation

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Data-Driven Product
Management

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Experimentation &
Prototyping

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How do market researchers add experimentation to drive better business outcomes?

Basil Shariff

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants...

How do you balance tradeoffs to level up legacy products?

Nis Frome

Most product leaders and managers don’t have the luxury of starting from scratch. Rather, they’re responsible for improving and growing legacy products with existing customers,...

How do organizations build tech products that customers love?

Nis Frome

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of...

How can split tests inform product decisions and prioritize roadmaps?

Ashley O'Bannon

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split...

How do product teams create interactive prototypes for quick iteration cycles?

Michelle Chu

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,...

How do you define and source an audience for user testing?

Claire Gerson

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in...

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