Best Practices


Is your product management process creating more problems than it solves?

Mike Fishbein

Insights from interviews with product leaders from Intercom, Drift, InsightSquared, and Betterment

How do you personalize products in the digital age?

Nis Frome

According to Kevin Kelley, a futurist and New York Times Bestselling Author, “Every 12 months we produce 8 million new songs, 2 million new books,...

What are the actionable insights from Mind The Product, the world’s largest product management conference?

Nis Frome

Product management is reaching maturity and unifying around proven techniques and best practices. That’s the overarching takeaway from the recent Mind The Product, the world’s...

How do you balance tradeoffs to level up legacy products?

Nis Frome

Most product leaders and managers don’t have the luxury of starting from scratch. Rather, they’re responsible for improving and growing legacy products with existing customers,...

How can split tests inform product decisions and prioritize roadmaps?

Ashley O'Bannon

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split...

How do product teams create interactive prototypes for quick iteration cycles?

Michelle Chu

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,...

How do you define and source an audience for user testing?

Claire Gerson

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in...

How do product teams leverage user feedback to get organizational buy in?

Linda Escobar

As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect...

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