Best Practices

Why Professional Services Must Embrace Change — and Product Management Best Practices

It’s survival of the fittest for agencies and management consulting firms in 2019. While it’s no secret that services businesses have undergone a massive transformation... Read More

Is your product management process creating more problems than it solves?

Insights from interviews with product leaders from Intercom, Drift, InsightSquared, and Betterment Read More

How do you personalize products in the digital age?

According to Kevin Kelley, a futurist and New York Times Bestselling Author, “Every 12 months we produce 8 million new songs, 2 million new books,... Read More

What are the actionable insights from Mind The Product, the world’s largest product management conference?

Product management is reaching maturity and unifying around proven techniques and best practices. That’s the overarching takeaway from the recent Mind The Product, the world’s... Read More

How do you balance tradeoffs to level up legacy products?

Most product leaders and managers don’t have the luxury of starting from scratch. Rather, they’re responsible for improving and growing legacy products with existing customers,... Read More

How can split tests inform product decisions and prioritize roadmaps?

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split... Read More

How do product teams create interactive prototypes for quick iteration cycles?

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,... Read More

How do you define and source an audience for user testing?

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in... Read More