Forbes: How Alpha helps the Fortune 100 innovate at the speed of startups

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Category: Best Practices

How do organizations build tech products that customers love?

Nis Frome

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of...

How can split tests inform product decisions and prioritize roadmaps?

Ashley O'Bannon

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split...

Corporate
Innovation

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Data-Driven Product
Management

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Prototyping &
Experimentation

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How do product teams create interactive prototypes for quick iteration cycles?

Michelle Chu

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,...

How do you define and source an audience for user testing?

Claire Gerson

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in...

How do decision makers think and experiment iteratively?

Elizabeth Quispe

In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge...

How frequently do product managers run experiments and ship new features?

Sam Henick

When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and...

How can product teams embrace high-velocity decision-making?

Joe Bayley

In his latest letter to shareholders, Amazon’s CEO, Jeff Bezos, distinguished between two corporate operating models: Day 1 and Day 2. The former requires an...

What does it mean to operate in “Day 1” every day?

Mike Fishbein

In the last three years, we’ve powered countless experiments and generated tens of thousands of user insights for Fortune 500 product teams. Time and time...

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