Case Study: How Alpha enables teams to make smarter product decisions more cost-effectively

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How do you use data-driven narratives to align stakeholders?

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. To...

How do you personalize products in the digital age?

Nis Frome

According to Kevin Kelley, a futurist and New York Times Bestselling Author, “Every 12 months we produce 8 million new songs, 2 million new books,...

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What are the actionable insights from Mind The Product, the world’s largest product management conference?

Nis Frome

Product management is reaching maturity and unifying around proven techniques and best practices. That’s the overarching takeaway from the recent Mind The Product, the world’s...

How do market researchers add experimentation to drive better business outcomes?

Basil Shariff

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants...

How do you balance tradeoffs to level up legacy products?

Nis Frome

Most product leaders and managers don’t have the luxury of starting from scratch. Rather, they’re responsible for improving and growing legacy products with existing customers,...

Case study: How Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively

Bryce Bladen

The pioneer of digital lending marketplaces leverages Alpha’s on-demand insights platform to scale experimentation and improve customer satisfaction.

Alpha’s fresh funding and on-demand insights platform is enabling every Fortune 500 to experiment like startups

Thor Ernstsson

Virtually every company is trying to be customer-centric and experiment-driven in order to deliver valuable solutions to the market better and faster. But informing decisions...

Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

Nis Frome

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely.

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