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What are the major product management trends heading into 2018?

Nis Frome

Every year, we survey 150+ digital product managers to benchmark and highlight their activities, preferences, and perceptions. It’s been an honor to watch the industry...

How can split tests inform product decisions and prioritize roadmaps?

Ashley O'Bannon

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split...

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How do product teams create interactive prototypes for quick iteration cycles?

Michelle Chu

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,...

How do you define and source an audience for user testing?

Claire Gerson

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in...

How do decision makers think and experiment iteratively?

Elizabeth Quispe

In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge...

Can chatbots be used for effective patient engagement?

Joe Bayley

Everyone knows that trying to squeeze a doctor’s visit into a lunch break can be a nightmare. Even if you’ve filled out your health and...

How do product teams leverage user feedback to get organizational buy in?

Linda Escobar

As product teams run experiments on testable hypotheses, user feedback and behavior reveal which ideas are misguided and which are potentially lucrative. In a perfect...

How frequently do product managers run experiments and ship new features?

Sam Henick

When it comes to building digital products, there are essentially two ways to get feedback and iterate. You can structure an experiment to prototype and...

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