Forbes: How Alpha helps the Fortune 100 innovate at the speed of startups

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How do market researchers add experimentation to drive better business outcomes?

Basil Shariff

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants...

How do you balance tradeoffs to level up legacy products?

Nis Frome

Most product leaders and managers don’t have the luxury of starting from scratch. Rather, they’re responsible for improving and growing legacy products with existing customers,...

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Case study: How Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively

Bryce Bladen

The pioneer of digital lending marketplaces leverages Alpha’s on-demand insights platform to scale experimentation and improve customer satisfaction.

Alpha’s fresh funding and on-demand insights platform is enabling every Fortune 500 to experiment like startups

Thor Ernstsson

Virtually every company is trying to be customer-centric and experiment-driven in order to deliver valuable solutions to the market better and faster. But informing decisions...

Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

Nis Frome

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely.

Introducing: Run tests in your sleep with Insight Trackers

Claire Gerson

Great product teams understand that consumer preferences are rapidly changing. Building successful products means chasing a moving target: what was true yesterday may not be...

How do organizations build tech products that customers love?

Nis Frome

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of...

What are the major product management trends heading into 2018?

Nis Frome

Every year, we survey 150+ digital product managers to benchmark and highlight their activities, preferences, and perceptions. It’s been an honor to watch the industry...

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