Forbes: How Alpha helps the Fortune 100 innovate at the speed of startups
Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster
Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. read more
Introducing: Run tests in your sleep with Insight Trackers
Great product teams understand that consumer preferences are rapidly changing. Building successful products means chasing a moving target: what was true yesterday may not be... read more
How do organizations build tech products that customers love?
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of... read more
What are the major product management trends heading into 2018?
Every year, we survey 150+ digital product managers to benchmark and highlight their activities, preferences, and perceptions. It’s been an honor to watch the industry... read more
How can split tests inform product decisions and prioritize roadmaps?
You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split... read more
How do product teams create interactive prototypes for quick iteration cycles?
Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,... read more
How do you define and source an audience for user testing?
Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in... read more
How do decision makers think and experiment iteratively?
In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge... read more