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Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

Nis Frome

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely.

Introducing: Run tests in your sleep with Insight Trackers

Claire Gerson

Great product teams understand that consumer preferences are rapidly changing. Building successful products means chasing a moving target: what was true yesterday may not be...

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How do organizations build tech products that customers love?

Nis Frome

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of...

What are the major product management trends heading into 2018?

Nis Frome

Every year, we survey 150+ digital product managers to benchmark and highlight their activities, preferences, and perceptions. It’s been an honor to watch the industry...

How can split tests inform product decisions and prioritize roadmaps?

Ashley O'Bannon

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split...

How do product teams create interactive prototypes for quick iteration cycles?

Michelle Chu

Testing your product ideas in prototype form is a critical part of the product life cycle. While surveys are powerful for learning about user preferences,...

How do you define and source an audience for user testing?

Claire Gerson

Continually sourcing users is one of the core challenges for product teams that want to rapidly experiment and validate product decisions. To be effective in...

How do decision makers think and experiment iteratively?

Elizabeth Quispe

In today’s rapidly changing world, every business and product leader wants to make decisions as quickly and with as much confidence as possible. The challenge...

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