Alpha enables Ad Council to get a pulse on the consumer landscape and validate opportunities


 

“We used Alpha to get a pulse on the cultural landscape. We had done a lot of exploratory research a couple years ago but knew that there were a lot of events in recent months that had changed things and we wanted to validate our assumptions.” – Rachelle Reeder, Director of Strategy and Evaluation at Ad Council

 

Kenneth Kroll, Chief Financial Officer, shares how Alpha helps Ad Concil save time and deliver great work

Christine Medina, VP of Digital Product Management, uses Alpha to test concepts with real people in less than 72 hours

 

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