Alpha appoints Rob Holland as new CEO

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The fastest way to learn about your future customers.

Companies use Alpha’s on-demand insights platform to rapidly explore new markets, validate growth opportunities, and build better products faster.

Alpha is the first on-demand insights platform.

Turn assumptions into answers within hours. Get audience sourcing, testing, on-demand prototyping, and reporting in one integrated platform.


Submit your question and target audience in minutes using plain English.


Generate actionable feedback from real people in less than 72 hours.


Optimize and refine concepts with follow-up tests and prototypes.


Use feedback to make business decisions aligned around your customers.


Use data to drive iterative decision making.

Alpha enables you to turn your instinct into actionable data sourced from real people at every step in the innovation process. Alpha’s single, integrated platform empowers you to test and iterate on your ideas at lightspeed and de-risk decision making.


Inform decisions with customer wants and needs.

Gain a better understanding of your customers and competitors to identify gaps in the market with insights delivered in hours, not months. Bringing data to decisions means a constant alignment with your current and future customers.


Unlock innovation to transform the organization.

Alpha’s on-demand insights help every organization become more agile, unlocking the innovation required to build long-term competitive advantage.


Align stakeholders and teams throughout the organization.

Alpha speeds workflows and reduces process friction throughout the organization, aligning teams around a common platform for insights into what customers are really thinking.

Focus on the
customer. user. patient. client. consumer.

Forward-thinking organizations from every industry depend on Alpha to build products that users love.


Progress is about validation...that’s the core of what Alpha enabled.

Philip Charles-Pierre
CEO and Founder, MRLN
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Alpha has been incredibly helpful to us in deciding where to place smarter bets.

Charles Battle
Senior Director of Product Management at LendingTree
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Alpha helps us quickly validate assumptions, learn about our target market, and prioritize initiatives on our roadmap.

Sunil Parekh
VP of Product at Truveris
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We’d be lost without Alpha. It pushes us to think harder about what consumers really want and why.

Julie MacKinnon
Director of Strategy at AARP


Conducting customer discovery at scale is a huge challenge. Alpha's platform is the most robust and versatile solution I’ve ever seen.

Bob Dorf
Best-Selling Innovation Author


We had to collect consumer data so that we’re not making decisions by opinion... to do that, we needed Alpha at our fingertips.

Etugo Nwokah
Chief Product Officer at WellMatch
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See how Alpha can enable your organization to be
customer-centric at lightspeed.

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