Make smarter product decisions.
Alpha is the simple solution that has powered thousands of experiments for product, research, and marketing teams at the world’s leading brands.
Turn assumptions into answers within days. Get on-demand prototyping, audience sourcing, and experimentation in one integrated platform.
Start quickly by submitting nothing more than plain English questions.
Generate reliable feedback within days from target users.
Optimize and refine concepts with follow-up tests and prototypes.
Deliver powerful reports and presentations to key stakeholders.
Focus on the big picture and offload all the heavy lifting. Alpha’s platform and community of experts seamlessly source your target audience, create interactive prototypes, craft intelligent research, and deliver qualitative and quantitative insights.
Gain a better understanding of your customers and competitors to identify gaps in the market. Iterate on numerous ideas simultaneously to prioritize high-potential ones. Increase user perception and engagement across your product and experience.
The world moves too quickly for you to rely on outdated industry reports. Our product specialists have spent their careers refining our agile research processes to balance rigor and speed in order to get you specific data when you need it.
Cut through the bureaucracy and politics that stifle progress. There’s no better way to end exhausting meetings than by accessing and illustrating definitive data points.
Forward-thinking organizations from every industry depend on Alpha to build products that users love.
We had to collect consumer data so that we’re not making decisions by opinion... to do that, we needed Alpha at our fingertips.
We’d be lost without Alpha. It pushes us to think harder about what consumers really want and why.
Alpha helps us quickly validate assumptions, learn about our target market, and prioritize initiatives on our roadmap.
Conducting customer discovery at scale is a huge challenge. Alpha's platform is the most robust and versatile solution I’ve ever seen.
See how Alpha can enable your organization to be customer-centric at lightspeed.