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Her Product Lab
Design Thinking 2020
"Research is changing tremendously because consumers are changing tremendously. Since using Alpha, we’ve injected customer research into every step of our development."
"Alpha has been incredibly helpful to us in deciding where to place smarter bets."
"With Alpha, we were able to validate the problem set in a matter of days. It also helped us identify questions and concepts that we were able to dive deeper into. That gave us comfort.”
"Often times with research, it takes weeks or even months to get results back and have them synthesized. With Alpha, it’s literally two days.”