See the results of our survey of 250+ product managers on best practices in 2019

DOWNLOAD

The fastest way to learn about your future customers.

Companies use Alpha’s on-demand insights platform to rapidly explore new markets, validate growth opportunities, and build better products faster.

Alpha is the first on-demand insights platform.

Turn assumptions into answers within hours. Get audience sourcing, testing, on-demand prototyping, and reporting in one integrated platform.

Test

Submit your question and target audience in minutes using plain English.

Learn

Generate actionable feedback from real people in less than 72 hours.

Iterate

Optimize and refine concepts with follow-up tests and prototypes.

Act

Use feedback to make business decisions aligned around your customers.

EXPERIMENT

Use data to drive decisions.

Big plans are made up of small steps. Alpha enables you to turn your instinct into actionable data sourced from real people at every step in the development process. Alpha’s single, integrated platform empowers you to test ideas at lightspeed and act with more confidence.

INSIGHT

Keep a constant pulse on your target market.

Gain a better understanding of your customers and competitors to identify gaps in the market with insights delivered in hours, not months. Iterate on numerous ideas simultaneously to prioritize high-potential ones. Bringing data to decisions means a constant alignment with your current and future customers.

INNOVATE

Unlock innovation to transform the organization.

Alpha’s on-demand insights help every organization become more agile, unlocking the innovation required to build long-term competitive advantage.

COLLABORATE

Align stakeholders and teams throughout the organization.

Alpha speeds workflows and reduces process friction throughout the organization, aligning teams around a common platform for insights into what customers are really thinking.

Focus on the
customer. user. patient. client. consumer.

Forward-thinking organizations from every industry depend on Alpha to build products that users love.

Insurance

Progress is about validation...that’s the core of what Alpha enabled.

Philip Charles-Pierre
CEO and Founder, MRLN
Read Case Study

Fintech

Alpha has been incredibly helpful to us in deciding where to place smarter bets.

Charles Battle
Senior Director of Product Management at LendingTree
Read Case Study

Healthcare

Alpha helps us quickly validate assumptions, learn about our target market, and prioritize initiatives on our roadmap.

Sunil Parekh
VP of Product at Truveris
Read Case Study

MEMBERSHIP

We’d be lost without Alpha. It pushes us to think harder about what consumers really want and why.

Julie MacKinnon
Director of Strategy at AARP

EXPERTS

Conducting customer discovery at scale is a huge challenge. Alpha's platform is the most robust and versatile solution I’ve ever seen.

Bob Dorf
Best-Selling Innovation Author

Healthcare

We had to collect consumer data so that we’re not making decisions by opinion... to do that, we needed Alpha at our fingertips.

Etugo Nwokah
Chief Product Officer at WellMatch
Read Case Study

Request more information

See how Alpha can enable your organization to be customer-centric at lightspeed.

Or run a free experiment