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Are you running objective experiments or validating predetermined decisions?

by Max Rosenbaum | May 17, 2016

I was rewatching the 1997 classic Contact the other day and a short interaction among a scientist, Ellie, her business-oriented sponsor, David, and a spiritual... read more

What are the best strategies for corporate innovation?

by Mike Fishbein | May 11, 2016

Technology is rapidly changing the way companies in almost every industry think about business and product development. New technologies are enabling products and experiences that... read more

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Data-Driven Product

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How can product management be aligned with the rest of the business?

by Liz Gross | March 25, 2016

For many organizations, product management is still a supporting function, if even a function at all. But as the function becomes increasingly important, it’s time... read more

How do you validate customer demand?

by Liz Gross | March 21, 2016

Too often, companies invest in engineering something that they believe is a great idea but in reality customers don’t want or need it. Studies show... read more

How do you overcome internal politics to build great products in a large organization?

by Alexa Szal | March 18, 2016

It’s a pressing question for many product managers within large organizations: how do you deftly navigate the thorny landscape of internal politics to get stuff... read more

What’s the state of data-driven decision making in product management?

by Nis Frome | March 9, 2016

A recent study by Harvard Business Review analyzed the utilization of competitive intelligence and market insights within large corporations. They found that an astonishing 45%... read more

What are the major product management trends in 2016?

by Mike Fishbein | February 25, 2016

We surveyed more than 150 product managers to source data and perspectives on the evolving field of product management. We collected insights that range from... read more

What are the keys to rapid prototyping in a corporate environment?

by Liz Gross | December 28, 2015

Alpha’s own, Nis Frome, recently delivered a presentation to The Product Mentor group about the importance of mastering rapid prototyping for product managers within large organizations.... read more

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